It never ceases to amaze me how much of an issue breastfeeding is!
I just came across two news articles today about breastfeeding flash mobs:
I’m glad that these flash mobs and breastfeeding sit-ins create media exposure about breastfeeding. Hopefully these events will lead to greater acceptance in our society towards breastfeeding. But I’m continually surprised every time I hear about an incident that causes people to stage a sit-in in the first place!
We are mammals.
Mammal babies drink mother’s milk.
I realize we’re the only mammals that sexualize breasts, but people need to get over it. I think the sound of a screaming baby is more bothersome than seeing a flash of skin from part of woman’s breast, and wouldn’t most shoppers prefer not having to hear a hungry baby cry? When a woman is breastfeeding, you usually don’t see her nipple or areola because it is in the baby’s mouth and blocked from view by the baby’s face. The parts that you do see are the same parts that are exposed when a woman wears a revealing top or a bikini. And I don’t think women get asked to leave department stores for wearing low cut blouses do they?
I am an advocate for breastfeeding and I encourage and support it. At my store, my staff and I breastfeed our babies while we’re at work! I wish I could invite those people who complain to come to my store and let them see what goes on here – they would be so shocked!
We have a nice comfy breastfeeding chair for customers in the middle of the store, not hidden away in the back room. (If a breastfeeding mother would prefer to sit in privacy in the back room, that is her choice as well.)
We want to demonstrate that breastfeeding is a part of normal daily life and that we are a business that encourages and supports breastfeeding moms to feel comfortable!
Because breastfeeding is a normal part of being a mother and a baby, I really don’t understand what the big deal is. I think it’s fantastic that women are uniting and staging “nurse-ins” to bring awareness to the issue! But I hope when my daughter becomes a mother in 20-30 years that by then our society will have progressed to a point where we won’t have to do these types of events anymore because they will no longer be necessary.
In the meantime we will have to continue to educate our society about what is natural for mammal mothers and mammal babies to do! The issue shouldn’t even be about what makes people comfortable or uncomfortable. Who cares if it makes people uncomfortable. It is much more basic as that. It is what we as mammals are created to do and it’s natural. End of story.
If you want to help us make breastfeeding completely normal and accepted, stay tuned for breastfeeding events that we hold throughout the year at Sweetheart Diapers & More!