Archive for the ‘In The News’ Category

2013 Business Excellence Awards Nominees announced

Thursday, January 24th, 2013

We’re honoured and excited to be a finalist again this year in the Start-Up category for the 2013 Windsor Chamber of Commerce Business Excellence Awards!

I’ve copied this text from the Chamber of Commerce website, which describes what the Business Excellence Awards are:

Since 1991, the Business Excellence Awards (BEA) has become the premier event of the year, recognizing the achievements and contributions of business leaders in Windsor and Essex County. In 1996, the Chamber introduced the acclaimed ATHENA Award to further honour outstanding business individuals.

For 2013, we are welcoming back the International Business Award and the Innovation Award. Other categories include Small Company of the Year, Large Company of the Year, Professional of the Year, Entrepreneur of the Year, Rising Star of the Year, Start Up of the Year, and Tourism & Hospitality Award (formerly Taste of Windsor Essex). Award winners will be announced on April 24, 2013 at the Business Excellence Awards. Also included in the awards ceremony are the recipients of the Believe Windsor Essex and ATHENA Awards.

This annual event, the Chamber’s largest, brings together business, government and industry leaders. With extraordinary exposure and prestige, the BEA is an exciting gala night and has become a must-attend event. It is truly a special evening, drawing over 700 Chamber members and guests in past years. Don’t miss this opportunity to celebrate business excellence in our region.

It is exciting and humbling to get to be a part of such a prestigious event. Last night at the announcement ceremony we were surrounded by so many successful entrepreneurs and businesses from our community. Getting a glimpse of what these other established companies have achieved is encouraging and inspiring, knowing that they started out small just like me.

But the real excitement will come on April 24, 2013 at the gala night when they announce the winners!

Congratulations to all of the finalists, it is a big accomplishment to even make it this far. Here is the link to the Windsor Star article from last night, announcing all of the nominees:

News article about being a “mompreneur”

Tuesday, October 16th, 2012

A couple weeks ago, Sweetheart Diapers & More owner Margaret Deneau was interviewed by Danielle Findlay who is a writer for Windsor Parent Magazine. Her article is called ”Minding your Own Business: Are You Cut Out To Be A “Mompreneur”?

The article got printed in the October 2012 edition of Windsor Parent Magazine, and it was also posted on Oct. 1, 2012 on

Thank you to Danielle Findlay for the interview and for helping Sweetheart Diapers & More to get more exposure! Here is the article:

Working late in pregnancy as risky as smoking cigarettes?

Wednesday, August 29th, 2012
Check out this study done on the effects of working during late pregnancy. It’s a reminder that we need to take it easy! It leaves me with questions though. Some jobs are clearly more stressful or more physical than others and will put more stress on a pregnant woman than a low-key job. Are there any guidelines to reduce your risk, such as how many hours of work a day are ok? This article raises lots of great discussion topics!

Working late in pregnancy as risky as smoking cigarettes: study

Erika Tucker, Global News : Monday, July 30, 2012 4:45 PM

TORONTO – Moms-to-be are often told by doctors to avoid smoking while pregnant, but what about avoiding work?

A new study published in the July edition of the Journal of Labour Economics suggests the effect of working during late stages of pregnancy is similar to the effect of smoking while pregnant when it comes to a baby’s weight.
Authors Marco Francesconi, Emilia Del Bono and John Ermisch found a positive consequence of women who stop working up to two months before birth as compared with women who work into the ninth month. The women who stopped work earlier had babies who weighed around half a pound more than the babies of women who stopped later.The University of Essex research was drawn from thousands of participants in two national surveys in the U.K. and one in the U.S. They show that the positive effect of leaving work up to two months before birth was especially significant in British children, which the authors say points to the role played by longer maternity leaves in Britain over the sample period.
This is significant because a lower birth weight can lead to future health problems such as slow development. Low birth rate has even been linked with negative future outcomes for children, such as lower chances of completing school successfully, lower wages in a job and higher mortality (though this is not necessarily a causal link).One exception was that mothers under 24 years of age who continued working into the ninth month did not have babies that weighed significantly less.The British Household Panel Survey, one of the studies from which this paper drew its data, spanned from 1991 to 2005. The study showed a trend that women today are working longer into pregnancy than they did in the past. Sixteen per cent of those who responded circa 1991 worked up to within one month of the birth versus 30 per cent of women who gave birth in 2000 and 2001.

What was your experience with working during pregnancy? Did you work until your water broke? Or were you fortunate enough to be able to stop working early? Please share your experiences in the comments section.

Babywearing featured on the Morning Show

Wednesday, July 18th, 2012

Babywearing was featured on The Morning Show on Global TV which is a Toronto morning news show. It aired on July 17, 2012 and was a short segment that featured a variety of different baby slings and wraps, and adorable baby models!

They included a stretchy wrap, a couple of pouch slings, a ring sling, and a soft-structured carrier in their demos.

As is usual for a news show, they didn’t have a lot of time to go into much information about the products. But it was great to see babywearing being featured on a national program! And congratulations to our friend Karen of Koala Pouch Baby Slings, which is a small local business from Leamington (just outside of Windsor, Ontario) that was included in the line-up.

To see what kinds of baby slings WE sell, check out the Baby Carriers category on our website. Sweetheart Diapers & More sells two of the brands that were mentioned on The Morning Show, the ERGObaby and Koala Pouch.

You can follow this link to see the video clip:

The Morning Show – Baby Wearing Fashions

Business Excellence Awards 2012 results and video clip

Thursday, April 26th, 2012

Last night was the gala evening for the 2012 Business Excellence Awards by the Windsor Essex Regional Chamber of Commerce.

It was so exciting to be a finalist and to be a part of this prestigious event! Sweetheart Diapers & More didn’t win the award for Start up of the year, that honour went to Red Piston, but I was very happy to make it as far as the finals! Here is a video clip of me (Margaret) at the awards gala last night:

Business Excellence Awards 2012

Tuesday, April 24th, 2012

We are so excited and honoured to be a finalist for the 2012 Windsor Essex Regional Chamber of Commerce Business Excellence Awards! Sweetheart Diapers & More is one of three businesses in the category “Start up of the year”.

About these awards:

Since 1991, the Annual Business Excellence Awards (BEA) program, which has become the premier business event of the year, recognizes the achievements of successful businesses and people in Windsor and Essex County and the contributions they make to the growth and prosperity of the economy.

In 1996, the Chamber was pleased to introduce the acclaimed ATHENA Award.

The slate of awards for 2012 has been updated includes Start Up of the Year (formerly New Business), Entrepreneur, Business Professional, Small Company (under 15 employees), Mid-Size Company (16-50 employees) and Large Company of the Year (51 employees).  This year we are also presenting three new awards including Taste of Windsor Essex Award, Go Green Award and the Rising Star of the Year Award for an individual under 30 years of age.

This annual business event, the Chamber’s largest, brings together business, government and industry leaders from all over the area to join in celebrating the Chamber’s and business community’s achievements. Every Business Excellence Awards event is an elaborate production. It has extraordinary exposure and prestige attached to it and has become a must attend, sell-out event.

The evening’s program is an exciting and prestigious event that is possible through the many Chamber members who generously contribute to the success of this program through their sponsorship. This is a special evening when our local entrepreneurs are honoured by their peers, as is evident in the past where over 700 Chamber members and guests have gathered to pay tribute to the award recipients. Make sure you don’t miss this opportunity to honour business excellence.

There are some articles in the Windsor Star about omorrow night’s awards gala and you can find them here:

Great Cloth Diaper Change Windsor 2012 in the news

Monday, April 23rd, 2012

The Great Cloth Diaper Change (Sat. Apr. 21, 2012) was a great opportunity to spread the word about cloth diapers by drawing media attention to this unique event for the Guinness Book of World Records.

At our Windsor, Ontario location at Sweetheart Diapers & More we had reporters come to our event from CBC Radio 97.5 FM, AM800 CKLW, and The Windsor Star.

Here are the links to the stories about our event.

(The Windsor Star took a lot of photos, take a look to see if your baby made it onto!)

The only food that provides all the nutrients that humans need is human milk

Tuesday, February 7th, 2012

A couple weeks ago there was a news story about a girl who collapsed after eating nothing but chicken nuggets for 15 years. So that got people curious, is there any single food that humans can survive off of? Yes, there is just one: human breast milk!


Hooked on chicken nuggets: Girl, 17, who has eaten nothing else since age TWO rushed to hospital after collapsing


And here is an excerpt from an article explaining how you could survive off of breast milk alone:


…There is one food that has it all: the one that keeps babies alive. “The only food that provides all the nutrients that humans need is human milk,” [explains Jo Ann Hattner, a nutrition consultant at Stanford University School of Medicine and former national spokesperson for the American Dietetic Association]. “Mother’s milk is a complete food.

Read the entire article here:

 Mother’s milk is a complete food. Amazing!!

Local baby businesses featured in Biz X Magazine

Thursday, January 5th, 2012

This month’s issue of Biz X Magazine, (which is a business magazine for Windsor, Ontario and Detroit, Michigan) is called “Oh Baby”. It features several baby businesses in Windsor, including Sweetheart Diapers & More!

I’m always thrilled to get media attention that helps to spread the word about cloth diapering and all things baby! This article in the Jan. 2012 edition of Biz X Magazine features 10 different baby businesses from the Windsor area, listed in alphabetical order.

It is a nice write-up that includes Sweetheart Diapers & More and our friends from other baby businesses such as Laurel Hicks from Mindful Mamas Yoga (I have taken her prenatal yoga classes and her mom & baby yoga classes – they are fantastic) and the ladies at Bride & Baby (who are very talented at making unique cakes!)

The article is called “Baby businesses flourish in Windsor and Essex county area” and it is found on pages 18-22.

You can read it now by clicking HERE

Thank you to Biz X Magazine for including us in this feature.


Sunday, November 20th, 2011
I recently read this article by Dr. Sears at and wanted to share it with you.

Dr. Sears Addresses Recent Co-Sleeping Concerns

Every night millions of mothers and babies the world over sleep close to each other, and the babies wake up just fine.  Instead of alarming conscientious parents, like the recent shocking and insensitive ad campaign in Milwaukee did, as reported in the Journal Sentinel, sleep advisors should be teaching parents how to co-sleep safely.

Since I’m a show-me-the-science doctor, consider the following:

  • Cultures who traditionally practice safe co-sleeping, such as Asians, enjoy the lowest incidence of Sudden Infant Death Syndrome (SIDS).
  • Trusted research by Dr. James McKenna, Director of the Mother-Baby Sleep Laboratory of the University of Notre Dame, showed that mothers and babies who sleep close to each other enjoy similar protective sleep patterns.  Mothers enjoy a heightened awareness of their baby’s presence, what I call a “nighttime sleep harmony,” that protects baby.  The co-sleeping mother is more aware if her baby’s well-being is in danger.
  • Babies who sleep close to their mothers enjoy “protective arousal,” a state of sleep that enables them to more easily awaken if their health is in danger, such as breathing difficulties.
  • Co-sleeping makes breastfeeding easier, which provides many health benefits for mother and baby.
  • More infant deaths occur in unsafe cribs than in parents’ bed.
  • Co-sleeping tragedies that have occurred have nearly always been associated with dangerous practices, such as unsafe beds, or parents under the influence of substances that dampen their awareness of baby.
  • Research shows that co-sleeping infants cry less during the night, compared to solo sleepers who startle repeatedly throughout the night and spend 4 times the number of minutes crying. Startling and crying releases adrenaline, which can interfere with restful sleep and leads to long term sleep anxiety.
  • Infants who sleep near to parents have more stable temperatures, regular heart rhythms, and fewer long pauses in breathing compared to babies who sleep alone.  This means baby sleeps physiologically safer.
  • A recent large study concluded that bed sharing did NOT increase the risk of SIDS, unless the mom was a smoker or abused alcohol.

See this article for all the research references supporting the above statements.

Parents often ask me, “Where should my baby sleep?” I respond, “Wherever you and your baby enjoy the best night’s sleep.”  For most parents, this will be sleeping close enough to enjoy easy access to their baby for feeding and comforting.

For safe co-sleeping:

  • We recommend using a bassinet that attaches safely and securely to parents’ bed, which allows both mother and baby to have their own sleeping space, while baby still enjoys sleeping close to mommy for easier feeding and comforting.
  • If bed-sharing, practice these safe precautions:
    • Place babies to sleep on their backs.
    • Be sure there are no crevices between the mattress and guardrail or headboard that allows baby’s head to sink into.
    • Do not allow anyone but mother to sleep next to the baby, since only mothers have that protective awareness of baby.  Place baby between mother and a guardrail, not between mother and father. Father should sleep on the other side of mother.
    • Don’t fall asleep with baby on a cushy surface, such as a beanbag, couch, or wavy waterbed.
    • Don’t bed-share if you smoke or are under the influence of drugs, alcohol, or medications that affect your sleep.

We have enjoyed sleeping close to our own babies.  I have promoted safe co-sleeping in our pediatric practice for nearly 40 years and have witnessed only positive outcomes, such as: babies sleep and grow better; promotes better bonding; breastfeeding is easier; and infants grow up with a healthy sleep attitude, regarding sleep as a pleasant state to enter and a fearless state to remain in.

Finally, I would like to clarify some nighttime parenting terms: “Co-sleeping” means sleeping close enough to baby for easy comforting, such as in a bedside cosleeper.  “Bed-sharing” means mother and baby sleep side-by-side in an adult bed.  If bed-sharing makes you uncomfortable in any way, I recommend the use of an Arm’s Reach Co-sleeper® Bassinet so you can continue to co-sleep confidently.

Because I highly value safe sleeping arrangements, I have thoroughly researched this subject.  If you wish to read my research references that go into co-sleeping and bed-sharing in scientific detail, as well as more practical and safe nighttime parenting practices, consult the following:

Scientific Benefits of Co-Sleeping
Safe Co-sleeping Habits
7 Benefits of Sleeping Close to Your Baby
Co-Sleeping: Yes, No, Sometimes?

As well as our books, which can be ordered here:
The Baby Sleep Book, by William Sears, Martha Sears, James Sears, and Robert Sears, Little Brown, 2005
The Baby Book: Everything You Need to Know About Your Baby From Birth to Age Two, William Sears, Martha Sears, James Sears, Robert Sears, Little Brown, 2003.
SIDS: A Parent’s Guide to Understanding and Preventing Sudden Infant Death Syndrome, William Sears, Little Brown, 1995.

From our family to your family, we wish you a safe and comfortable night’s sleep!

Dr. Bill and Martha Sears


I think this article is great to share with friends or family members if you are co-sleeping with your baby and need to justify it to others who believe you should be putting your baby in a crib.

I didn’t co-sleep with my first child but I am this time around, and the differences to me are astounding.

With baby #1 I was tired all the time because I never got enough sleep. I spent most of the night sitting upright in the rocking chair because I would fall asleep nursing the baby and wake up a couple hours later when the baby was ready to nurse again! It was not a very restful sleep and made my neck really sore. I had to nap all the time to get enough sleep. I didn’t feel comfortable with having the baby in bed with me, so co-sleeping wasn’t even an option for me.

With baby #2 I don’t need naps and I am very well rested and getting plenty of sleep, and he is only 5 1/2 weeks old right now. From the day he was born, I didn’t even consider having him sleep apart from me! What’s the difference this time? I think there are 3 main things:

  1. I am more comfortable and confident this time because I’m not a new mom
  2. I remember how hard it was last time and I don’t want to go through that again
  3. I have learned more about co-sleeping from reading books, articles, and talking with other moms

One of the big things that worried me with my first baby was that I couldn’t see her. I worried about blankets getting over her face, of her rolling off the bed, and that myself or my husband would roll over onto her. Plus when she was new I needed to see what I was doing during breastfeeding so that I could get a good latch. The answer to these problems seems so simple now: get a night light!

Now I have a night light plugged in behind my night stand so that the light is enough for me to see the baby, but not so bright that it keeps me awake.  I don’t worry that his breathing is compromised because I can see him. I have him right beside me in bed. This is more reassuring for me than having him in the bassinet next to the bed, because when he’s in the bassinet I can’t see him when I’m lying down. I tried using the bassinet once about 2 weeks ago. I forced myself to stay awake so that I could transfer him to the bassinet after he fell asleep nursing. Then I lay there in bed and didn’t fall back asleep for 2 hrs! First I was worried because his breathing sounded very quick. So I had to jump up and look over the edge to make sure he’s ok. He was fine. Then I got worried because I didn’t hear his breathing anymore! So I had to jump up again to see why his breathing had stopped, even though I knew there was nothing in the bassinet that could have blocked his breathing. He’s fine again, he’s just in a nice calm deep sleep. Two hours went by until he stirred and woke up and wanted to nurse. I was so happy to bring him back to bed with me, and when he was done nursing I fell right back to sleep!

Now I don’t even get up at night any more. I wake up for 2-3 min when the baby stirs, get him latched on, then we fall back asleep. I’m not worried about rolling onto him because even though I’m getting a good sleep, I’m still very aware of the baby. I’m also not worried about him falling out of the bed, because I have my arm and legs positioned so that he is safely beside me in his own little space.

I don’t plan to have baby sleep with me in bed forever. I look forward to when my bed belongs to me and my husband again and I can stretch out and roll over and be baby-free for a couple of hours. But for the first few months I know that both the baby and myself get a better night’s sleep by staying together, and I really like having sleep-overs with my little guy!

Share your thoughts! What are your sleeping arrangements with your child?